About Us

Where Western Spirit Meets Refined Design

Some of my earliest memories are long family road trips across Texas — wide-open skies, the scent of leather and wild sage, and the quiet beauty of the desert at sunset. Those experiences stayed with me and shaped a lasting appreciation for the character and craftsmanship of the American West.

Rodeo Trends was created from that foundation — a curated collection of artisan leather bags and thoughtfully selected pieces that reflect the warmth, strength, and individuality of Western living. Each piece is chosen for its quality, design, and ability to feel both distinctive and effortless in everyday life.

We believe great design should feel natural — something you reach for without thinking, yet appreciate every time you do. Our focus is simple: well-made leather goods, timeless style, and pieces that carry both purpose and personality.

Rodeo Trends is for those who value authenticity, craftsmanship, and a sense of quiet confidence in what they carry.

A Note from Our Founder


At Rodeo Trends, luxury isn’t just what we sell — it’s the experience we create for every customer. If you ever need personalized guidance — from choosing the perfect gift to styling a Western look — our Client Concierge is here to help.

You can text us directly at (253) 332-1247 for tailored advice, styling suggestions, or assistance with your order.

We love hearing from our customers — it’s part of what makes the Rodeo Trends experience so personal and memorable.

Warmly, Cherie Boudreau-Scott Founder, Rodeo Trends

Our Sister Brand: Bellissima Handbags USA


While Rodeo Trends captures the heart and artistry of the American West, our sister brand, Bellissima Handbags USA, reflects the elegance and refinement of European style. Born from our founder’s travels through Italy, Bellissima celebrates timeless craftsmanship, modern design, and the enduring beauty of Italian leather.

Together, Rodeo Trends and Bellissima Handbags USA form a shared vision — two distinct worlds united by a passion for authenticity, artistry, and luxury made personal.

Visit Bellissima