About Us

Where Western Spirit Meets Luxury Design

Growing up, some of my fondest memories were family vacations across the wide-open beauty of Texas. Long road trips under endless skies, the scent of leather and wild sage, and the colors of the desert at sunset — these moments sparked a lifelong love affair with the Southwest.

That love grew into Rodeo Trends — a luxury Western lifestyle brand inspired by the craftsmanship, colors, and character of the Southwest experience. Each bag, scarf, and piece of jewelry we offer carries a touch of that spirit: rugged yet refined, bold yet effortlessly elegant.

Our collections reflect a passion for artisan leatherwork and timeless Western beauty — designed for women who appreciate authenticity, artistry, and a little adventure in every detail. From hand-tooled leather bags to alpaca throws and country quilts, Rodeo Trends brings together luxury and the warmth of home.

But my love for design didn’t stop at the American frontier. Family travels through Italy introduced me to another kind of beauty — the elegance of European craftsmanship and the art of slow-made leather. Those journeys inspired our sister brand, Bellissima Handbags USA — a reflection of Italian sophistication and timeless style.

Together, these two worlds — Rodeo Trends and Bellissima — represent a life shaped by travel, family, and a deep appreciation for the artistry of leather and design. Whether you’re drawn to the Western spirit or the European muse, our brands share one philosophy: Luxury is not just a label — it’s a lifestyle.

A Note from Our Founder


At Rodeo Trends, luxury isn’t just what we sell — it’s the experience we create for every customer. If you ever need personalized guidance — from choosing the perfect gift to styling a Western look — our Luxury Concierge Service is here to help.

You can text us directly at (253) 332-1247 for tailored advice, styling suggestions, or assistance with your order.

We love hearing from our customers — it’s part of what makes the Rodeo Trends experience so personal and memorable.

Warmly, Cherie Boudreau-Scott Founder, Rodeo Trends

Committed to Quality

Every Bag is Carefully Chosen for Quality, Versatility, and Durability. We carry Many USA and European Handcrafted Brands which are manufactured by Artisan Crafters. We carry name-brand high-quality products from Montana West Handbags, Jenn & Co., Classy Cloth, Myra Handbags & More...

Innovative Designs

Innovative Woven Bags with Fringe are a popular Choice in 2022. Bright & bold Colors & Vegan Leather Bags with a Small Environmental Impact are In-Style. Mini Crossbody Bags, Boho & Bucket Bags are trending.

100% Satisfaction Guaranteed

We are committed to excellent customer service. We have owned and operated full-line brick and mortar boutique stores for over 20 years. If you have questions about our business, our products, or shipping, get in touch! We have full-time customer service representatives. Your customer experience is Important to Us!

Our Sister Brand: Bellissima Handbags USA


While Rodeo Trends captures the heart and artistry of the American West, our sister brand, Bellissima Handbags USA, reflects the elegance and refinement of European style. Born from our founder’s travels through Italy, Bellissima celebrates timeless craftsmanship, modern design, and the enduring beauty of Italian leather.

Together, Rodeo Trends and Bellissima Handbags USA form a shared vision — two distinct worlds united by a passion for authenticity, artistry, and luxury made personal.

Visit Bellissima